Lab 82 · Trend intelligence

Lab 82 Trend Radar

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Google search interest for 18 skincare ingredients in Korea, India and the US, read as a cycle: is India early, on time or late?

Early–Korea moving, India not yet. Brief now.
Now–Rising in both. Launch window open.
Late–India catching up after Korea.
Fading–Falling in India. Avoid new SKUs.

Where each ingredient is, by country

Click a row to chart it. Opportunity = India demand 45% + Korea momentum 35% + unmet need from complaints 20%. India momentum = last 3 months vs the 12 before. Korea lead = months from Korea's take-off to India's (negative: India first; blank: take-off was before 2019 or the data is thin).

IngredientConcernKoreaIndiaUSIndia momentumKorea leadCallOpportunity

Search interest over time

KoreaIndiaUS

Consumer voice (sample)

Real posts and reviews pulled through Treg from Reddit, Instagram, YouTube and Amazon.in. This is a small sample; AI tagging of complaints and wants switches on with a Claude API key.

ChannelPostIngredientsLink